Teens Drinking And Driving (Ad Council)

Underage Drinking and Driving – Ad Council

My winning campaign for The Big Ad Gig 2015.

You start a clingy relationship with the law when you drink and drive.
And unlike a clingy boyfriend or girlfriend, this isn’t a relationship you can just end.

Teens, keep your independence.
Stay Cling Free.

Print

If you’re not used to young, hippity hop teen speak,
bae means baby.

Stay-for-the-night

Meeting-the-parents

Spend-every-second-at-bae's

Going-out

You-start-a-clingy-relationship-between-you-and-the-law-when-you-drink-and-drive-Desmond-Chan-Copywriter