Do You

To ignore the pressure of being someone you are not, you have to Do You.

Below is the concept I came up with and wrote to help
Puma launch their first-ever women’s campaign.
(Tagline not by me)

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Puma chose Cara Delevingne to be the face of the campaign.

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Contextual Ad

If you’re inside a Puma store trying to see what
people outside are doing, this is what you’ll see:

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Do you… want to see more work?