To ignore the pressure of being someone you are not, you have to Do You.
Below is the concept I came up with and wrote to help
Puma launch their first-ever women's campaign.
(Tagline not by me)
Puma chose Cara Delevingne to be the face of the campaign.
If you’re inside a Puma store trying to see what
people outside are doing, this is what you’ll see: