Puma

To ignore the pressure of being someone you are not, you have to Do You.

The concepts below were used by Puma for their 2016-2017 women’s campaign.

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OOH Billboards

If you ever start to question yourself, answer back with Do You.


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Contextual Ads

From the outside looking in, it seems like the typical store window.

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If you’re inside trying to see what people outside are doing – this is what you’ll see:

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Keep your opinions in a nice, safe place, far, far away.