To ignore the pressure of being someone you are not, you have to Do You.

Below is a concept I came up with and wrote to help
Puma launch their first-ever women’s campaign.
(Tagline not by me)

OOH Billboards

If you ever start questioning yourself, answer back with Do You.

Puma chose Cara Delevingne to be the face of the campaign.

Contextual Ad

From the outside looking in, it seems like the typical store window.

If you’re inside trying to see what people outside are doing – this is what you’ll see: