NBA “Big” Commercial LeBron James

Nba-LeBron-James- Desmond Chan Copywriter

[content_band style=”color: #333;” bg_color=”#e9ebf2″ border=”all” inner_container=”true”] [custom_headline type=”center” style=”margin-top: 0;” level=”h1″ looks_like=”h4″ accent=”true”]The Idea[/custom_headline] [custom_headline style=”margin-top: 0;” level=”h4″ looks_like=”h4″]The Purpose[/custom_headline] This should be a spot similar to the campaign the NBA did a few years back called BIG. My idea: You can’t game plan for LeBron James, he’s just too good. The best players are the people who you study. You know exactly what they are going to do, and you can’t stop them.

[custom_headline style=”margin-top: 0;” level=”h4″ looks_like=”h4″]The Script: [/custom_headline] To stop him
They study the film
Learn his plays
PREDICT every move

All it does
Is give them a taste of what’s coming next
Gameplans don’t work
When a man is this
quick, fast, strong, talented, dominant, unstoppable
BIG.
[/content_band]

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