The Idea

The Purpose

This should be a spot similar to the campaign the NBA did a few years back called BIG. My idea: You can’t game plan for LeBron James, he’s just too good. The best players are the people who you study. You know exactly what they are going to do, and you can’t stop them.

The Script:

To stop him
They study the film
Learn his plays
PREDICT every move

All it does
Is give them a taste of what’s coming next
Gameplans don’t work
When a man is this quick, fast, strong, talented, dominant, unstoppable
BIG.