Fjallraven Ad Campaign

[custom_headline type=”center” style=”margin-top: 0;” level=”h2″ looks_like=”h2″ accent=”true”]Fjallraven[/custom_headline]

Fjallraven (Fiel-Rah-Ven, it’s Swedish) makes outdoor equipment.
Famous for their rucksacks (fancy word for bags) + clothing

The Manifesto

Fjallraven-Manifesto

[custom_headline class=”resp-h mvn” type=”center” level=”h2″ accent=”true”]Print[/custom_headline]
Scroll through the 3 print ads below!

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[custom_headline class=”resp-h mvn” type=”center” level=”h2″ accent=”true”]OOH[/custom_headline]
This ad will be placed in areas with limited connection.
Search-for,-Fjallraven-
[gap size=”5px”] [custom_headline class=”resp-h mvn” type=”center” level=”h2″ accent=”true”]#TheDoItYourselfie Campaign[/custom_headline] [gap size=”2px”]

Miss the picture. Save it for later.

Don’t travel 5,000 miles to immediately turn your back on it.
Or cover the view with half your face.

Taking pictures makes everything seem like a blur – you’ll remember less too.

So wait till you’re home. You can take all you want.
Don’t remove yourself from the moment. You’ll want to remember all of it.

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Fjallraven-Moments-you'll-remember

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