Fjallraven Ad Campaign

Fjallraven

Fjallraven (Fiel-Rah-Ven, it’s Swedish) makes outdoor equipment.
Famous for their rucksacks (fancy word for bags) + clothing

The Manifesto

Fjallraven-Manifesto

Print

Scroll through the 3 print ads below!

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OOH

This ad will be placed in areas with limited connection.

#TheDoItYourselfie Campaign

Miss the picture. Save it for later.

Don’t travel 5,000 miles to immediately turn your back on it.
Or cover the view with half your face.

Taking pictures makes everything seem like a blur – you’ll remember less too.

So wait till you’re home. You can take all you want.
Don’t remove yourself from the moment. You’ll want to remember all of it.

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Fjallraven-Moments-you'll-remember

Fjallraven

The Manifesto

Print

OOH

#TheDoItYourselfie Campaign

Check out my other work

Check out my other work