Bose Earbuds

[custom_headline type=”center” style=”margin-top:0;” level=”h2″ looks_like=”2″ accent=”false”]Bose Noise Cancelling Earbuds[/custom_headline] Be ignorant to the noise around you. [gap size=”5%”] [custom_headline type=”center” style=”margin-top:0;” level=”h3″ looks_like=”h3″ accent=”true”]Contextual Pre-Roll[/custom_headline] [gap size=”3%”] Let’s create targeted pre-roll ads for people before they watch an episode of their favorite show. Our ad will attempt to give the viewer spoilers. Right before the show gets spoiled, we mute …

Microsoft Cloud + Partners In Health

[custom_headline type=”center” style=”margin-top: 0;” level=”h3″ looks_like=”2″ accent=”false”]Microsoft Cloud + Partners In Health[/custom_headline] Partners In Health provides medical care to the world’s poorest and sickest communities. When it’s a matter of life and death, every second counts. Luckily, Microsoft Cloud is there to help Partners In Health save the seconds that matter most. We used a series of one-second clips to …

Social

[custom_headline type=”center” style=”margin-top: 0;” level=”h2″ looks_like=”2″ accent=”false”]Social[/custom_headline] For New York Lottery + NY&Co Tweet us the most mundane part of your day with #BreakTheRoutine. You could be featured on our #MundaneMonday posts! pic.twitter.com/l4U63BzlXc — New York Lottery (@newyorklottery) April 11, 2016 [custom_headline type=”center” style=”margin-top: 0;” level=”h3″ looks_like=”2″ accent=”true”]NY&Co Gifs[/custom_headline] [gap size=”10%”] [custom_headline type=”center” style=”margin-top: 0;” level=”h1″ looks_like=”h2″ accent=”true”]The Work[/custom_headline] [gap …

Bumpies – Phone Case

[custom_headline type=”center” style=”margin-top: 0;” level=”h3″ looks_like=”2″ accent=”true”]Bumpies[/custom_headline] Under construction! Be back soon. In like a week. Hopefully.

Stance Basketball Socks

[custom_headline type=”center” style=”margin-top: 0;” level=”h2″ looks_like=”h2″ accent=”true”]Stance[/custom_headline] Oops, this piece got replaced. There should be something up by Thursday, so check back then! [gap size=”5%”] [visibility type=”hidden-phone”] [custom_headline class=”resp-h mvn” type=”center” level=”h4″ accent=”true”]Check out my other work[/custom_headline] [block_grid type=”three-up”] [block_grid_item] [image type=”thumbnail” src=”http://www.desmondchan.org/wp-content/uploads/2014/12/Chipotle-Button-.png” link=”true” href=”http://www.desmondchan.org/portfolio-item/chipotle-ad-2/” alt=”Chipotle”] [/block_grid_item] [block_grid_item] [image type=”thumbnail” src=”http://www.desmondchan.org/wp-content/uploads/2014/12/Fjallraven-button.png” link=”true” href=”http://www.desmondchan.org/portfolio-item/fjallraven-ad-campaign/” alt=”Text”] [/block_grid_item] [block_grid_item] [image type=”thumbnail” src=”http://www.desmondchan.org/wp-content/uploads/2014/12/Puma-Button.png” link=”true” …

Schick Hydro Silk

[custom_headline type=”center” style=”margin-top: 0;” level=”h3″ looks_like=”h2″ accent=”false”]Schick Hydro Silk[/custom_headline] [custom_headline type=”center” style=”margin-top: 0;” level=”h5″ looks_like=”h5″ accent=”false”](Bikini Trimmer)[/custom_headline] The client wanted a one-off print ad for this already produced TV spot. [custom_headline type=”center” style=”margin-top: 0;” level=”h2″ looks_like=”h4″ accent=”true”]Print + OOH Stunt[/custom_headline] [gap size=”10%”] [custom_headline type=”center” style=”margin-top: 0;” level=”h1″ looks_like=”h2″ accent=”true”]The Work[/custom_headline] [gap size=”2%”] [content_band no_margin=”true” inner_container=”true” bg_color=”transparent” padding_top=”0px” border=”none”] [column style=”padding-right: …

Chipotle Ad Campaign

[custom_headline type=”center” style=”margin-top: 0;” level=”h2″ looks_like=”2″ accent=”false”]Chipotle[/custom_headline] Recently, Chipotle dropped GMO’s from their menu. [content_band style=”color: #333;” bg_color=”#e9ebf2″ border=”all” inner_container=”true”] We want to reprogram people’s brains. Break away from the traditional way of seeing food (the traditional alphabet). Let’s reprogram how people see their food by changing the way people read their traditional ABC’s. By making them consciously avoid using …

NBA Summer League

[custom_headline type=”center” style=”margin-top: 0;” level=”h2″ looks_like=”h2″ accent=”true”]NBA Summer League[/custom_headline] [content_band style=”color: #333;” bg_color=”#e9ebf2″ border=”all” inner_container=”true”] [custom_headline type=”center” style=”margin-top: 0;” level=”h1″ looks_like=”h4″ accent=”true”]The Breakdown[/custom_headline] Nobody watches NBA Summer League. Why? Because from a fan’s perspective, it’s low-quality basketball filled with rookies, sophomores, and underrated players. What if they saw it differently? Fans love the idea of being there first. There’s a …

Fjallraven Ad Campaign

[custom_headline type=”center” style=”margin-top: 0;” level=”h2″ looks_like=”h2″ accent=”true”]Fjallraven[/custom_headline] Fjallraven (Fiel-Rah-Ven, it’s Swedish) makes outdoor equipment. Famous for their rucksacks (fancy word for bags) + clothing The Manifesto [custom_headline class=”resp-h mvn” type=”center” level=”h2″ accent=”true”]Print[/custom_headline]Scroll through the 3 print ads below! [gap size=”2px”] [visibility type=”visible-phone”]Hello! I noticed you’re browsing my work on your phone! If the words are too small, turn your phone …

Kickstarter Campaign Hot Dogs

[content_band style=”color: #333;” bg_color=”#e9ebf2″ border=”all” inner_container=”true”] [custom_headline type=”center” style=”margin-top: 0;” level=”h1″ looks_like=”h4″ accent=”true”]The Breakdown[/custom_headline] Client – Daredevil Dogs, a gourmet hot dog company in Ohio. Objective – To raise $10,000 for a Kickstarter campaign in order to purchase a Food Truck. Problem – People don’t part with their money unless it’s for a cause they truly believe in. Unfortunately, this …