Bose

(Noise Cancelling Earbuds)
Be ignorant to the noise around you.

Escape-from-all-the-noise

Stop-singing

Voice-inside-your-head

DEBRA-LAUGHING

Crying-baby

Neighbor's-dog


Contextual Pre-Roll


Let’s create targeted pre-roll ads for people before they watch an episode of their favorite show. Our ad will attempt to give the viewer spoilers. Right before the show gets spoiled, we mute the person talking and prove how “Ignoring is bliss”.

Game of Thrones spoilers

Ignoring-Is-Bliss

Ignoring-is-bliss-2

Ignoring-is-bliss-3


Stunt


Bose noise canceling earbuds transforms any space into a quiet place. Let’s demonstrate that by setting pop-up stores in extremely noisy places (near construction sites, Times Square, subway stations, etc). These “designated quiet zones” will be a relaxing place for people trying to escape from all the noise.

Bose-pop-up-store