AARP

It Ain’t Over, ‘Til It’s Over

Every other brand treats old people like their time has already passed. That they should be reflecting as opposed to living. We wanted to attack the notion that aging is a bad thing, by inspiring people to go out and live their best life. Cause if you’re not busy living, you’re busy dying.

Still Alive

We took traditional phrases and idioms that talk about aging,
and turned them into empowering statements instead.

KEEP GROWING

Like our type, we wanted to expaaaaaaand on the concept of AGE and making the the most out of life. Cause It Ain’t Over, ‘Til It’s Over

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The living list

It ain’t over ‘til it’s over is all about making sure your To-Do list is never-ending.
So we challenged people to keep adding to that list.

There are Seven Wonders of the World. Here’s another wonder… What will you see next? It ain’t over ‘til it’s over. #DisruptAging

There are 73,389 mountains in the US. So which mountain will you climb next? Cause it ain’t over ‘til it’s over. #DisruptAging

All Day Every Day

It’s all about doing what you love. Today. Tomorrow. Forever.

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